Tag: training

Digital Organizing Bootcamp

Image: Trainees at a training

Applications for our Digital Bootcamp to be held June 5-11 will be accepted until April 15, 2022

This training will be held via zoom.

We will also be offering our Advanced Digital Bootcamp Aug 29-Sept 2. You can apply thru the application on this page or go to the Advanced Digital Bootcamp page to learn more about that training before applying. Applications will be accepted until July 1.

Have you been trying to figure how best to use digital organizing strategies and tactics to accentuate the organizing work you do? Do you have a little experience working in digital organizing but want to fine tune your strategies?

If you answered yes to either of those questions, then our Digital Organizing Bootcamp is for you.

Digital Organizing Bootcamp is a week-long immersive training in Digital Organizing with hands-on, in-depth training on topics like:

Building a digital campaign strategy

Mapping engagement paths for your supporters

Best practices for building websites, writing email blasts, managing social media and other digital organizing tasks

Integrating digital tactics with offline organizing

Follow up opportunities for mentorship and additional training

To teach you all this and more, we are bringing in some of the best digital trainers in the country to guide you as you master the art of Digital Organizing. This is a unique opportunity to have in-depth conversations with experienced Digital Organizers working across the country about topics like writing a digital campaign budget, managing digital staff, making our digital content inclusive and accessible to everyone and making the case for digital campaigns to non-digital colleagues and bosses.

You’ll also have hands-on experiences with some of the most up-to-date technology being used in Digital Organizing.

This training costs $1000. We offer a limited number of scholarships and are always willing to work out payment arrangements as needed. We never want anyone to not attend a training because of financial challenges so please apply and let’s talk.

Social Media Deep Dive

Image: & people working at a table during a training

Note: this training will take place over zoom from 11am til 7pm eastern each day

Social Media Strategy- 3 words not used together enough. This 4 day training is for people who have experience managing social media for a union/organization/campaign and it will focus on how do we manage social media strategically including:

  • What is the role of social media within a larger digital strategy and organizational strategy
  • In depth discussions of the major social media platforms and strategies for maximizing reach and engagement including Facebook, Twitter, Instagram, TikTok and more
  • Advanced Social Media Advertising strategies
  • Social Media Rapid Response
  • Social Media Analytics

Note: In the interest of everyone staying safe and healthy this training will be held virtually over zoom.

Questions? Email us at training@beckerdigitalstrategies.com

Our goal is to train the next generation of progressive digital trainers across the country and we are committed to bringing together a cohort that represents everyone in our progressive movement without regard for race, national origin, religion, gender identity or expression, sexual orientation, age, veteran status, disability or parental status.

A limited number of partial scholarships are available…please apply by February 1 and we will be notifying scholarship recipients no later than February 10.

Social Media Deep Dive- London

Trainees during a training

Social Media Strategy- 3 words not used together enough. This 4 day training is for people who have experience managing social media for a union / organisation / campaign.

It will focus on how do we manage social media strategically including:

  • What is the role of social media within a larger digital strategy and organizational strategy?
  • In depth discussions of the major social media platforms and strategies for maximizing reach and engagement including Facebook, Twitter, Instagram, TikTok and more.
  • Advanced Social Media Advertising strategies.
  • Social Media Rapid Response.
  • Social Media Analytics.

With Beth Becker of Becker Digital Strategies (US) and Rachel Collinson, Donor Whisperer (UK).

£500 VAT is the Earlybird offer which ends on 31st December, 2021.

Training will take place via Zoom

Facebook Ad Training

Image: Computer with the words Facebook Ad Training Jan 18 & 19 via zoom

Note: As of 12/8 This training is sold out. You can sign up for the waitlist and if we get cancellations we will let you know, and if we don’t then when we do this training again those on the waitlist will be given an early bird registration period only for those on the waitlist.

Over the last year the best practices for running Facebook Ads have changed dramatically as a result of not only changes Facebook itself has made, but also Apple’s privacy changes. This 2 day training led by Beth Becker of Becker Digital Strategies & Elana Levin of New Media Mentors will help you set yourself up to have your Facebook Ads Succeed.

Topics that will be covered include:

Refresher re: ads authorization and verification

Setting up your Pixel

Setting up Custom and Look alike Audiences

Tips & Tricks for optimal ad performance

Tips & Tricks for Ad Creative

Facebook Ad Analytics

This training will be an intermediate level training and is not meant for folks brand new to Facebook Advertising.

Questions? Email us at training@beckerdigitalstrategies.com

Our goal is to train the next generation of progressive digital trainers across the country and we are committed to bringing together a cohort that represents everyone in our progressive movement without regard for race, national origin, religion, gender identity or expression, sexual orientation, age, veteran status, disability or parental status.

A limited number of partial scholarships are available…please apply by December 20th and we will be notifying scholarship recipients no later than January 2.

Digital Analytics Training

By trainee request we have put together this brand new 2 day training to do a deep dive into Digital Analytics. This training will cover:

  • What are the key metrics we should be using to measure our work in digital for email, social media, digital advertising and websites
  • How to track our web traffic across channels
  • How the increased online privacy trend is and will continue to impact our analytics
  • How to put together a meaningful analytics report to share with bosses and colleagues

This training is for you if you manage digital for your organization and have to share regular analytics reports with your bosses and colleagues.

Please note: you will need to have access to a google analytics account that has been associated with an active website. If you don’t have one already active we will offer a short session on Monday, March 7 at 1pm eastern time to walk you through setting one up.

This training will be led by:

Beth Becker of Becker Digital Strategies & Emily Patterson of Bee Measure

Questions? Email us at training@beckerdigitalstrategies.com

Our goal is to train the next generation of progressive digital trainers across the country and we are committed to bringing together a cohort that represents everyone in our progressive movement without regard for race, national origin, religion, gender identity or expression, sexual orientation, age, veteran status, disability or parental status.

A limited number of partial scholarships are available…please apply by February 15 and we will be notifying scholarship recipients no later than February 20.

Storytelling Strategy to Defeat Disinformation

Image: & people working at a table during a training

Whether you work on issue campaigns or electoral contests, the insidious and divisive effects of political disinformation have huge implications for your work and the communities you serve. Organized efforts to mislead and manipulate people on nearly every major issue — from climate change to pandemic response to voting rights to reproductive justice and beyond — is one of the biggest collective challenges we face. But simply exposing or “debunking” disinformation doesn’t make it go away. Indeed, many progressives’ habitual responses to disinformation campaigns actively make the problem worse. Fortunately, that means we have considerable power to fix this.

We have everything we need to defeat disinformation— if we develop the strategic mindset and discipline needed to embed inoculation tactics within every aspect of our campaigning, especially our external communications. In this practical, interactive two-day training designed for progressive communicators and policy advocates, we’ll explore and address:

  • How disinformation intersects with other forms of political manipulation to undermine our advocacy and our communities’ overall well-being
  • How bad actors weaponize our good intentions against us – and what we can do about it
  • How values-driven messaging & storytelling strategies help neutralize disinformation in the short-term and inoculate our communities over the long-term
  • How to integrate (and/or improve upon) strategic messaging and storytelling efforts within our current communications and advocacy campaigns.