The following is a list of resources we’ve been providing to our trainees but have decided to now make available to the larger progressive digital community. Have a resource we should add? Email us at training@beckerdigitalstrategies.com
Helpful Email Lists & Facebook Groups
Beth’s Political Social Grab Bag: Beth’s monthly email on best practices.
Beth’s Training Alerts Email List: Announcements of public trainings
Progressive Exchange: Great discussion of what’s shifting in digital media plus people willing to help when you have a question or run into trouble
Helpful Websites & Blogs
EPolitics: Digital Strategyfor politics and advocacy work
Simply Measured’s Resources: Great set of benchmarks, reports, case studies, etc. No need to buy their product to download these.
M+R’s Annual Benchmark Report: Every year you can compare yourself to others on all things digital using this report
EveryAction’s 2019 Email Deliverability Benchmarks Study
Action Network’s Deliverability Guide
Digital Resources for Labor and Progressives
Resources on Accessibility
Disability Rights Washington/Rooted in Rights has a wealth of information on their site about making your digital content accessible to people with a wide variety of abilities
Making videos accessible with audio descriptions
Downloadable browser plug-in that allows you to use an eyedropper to analyze your content’s color
Stock Photo Archives
Note: all of these are not your dad’s stock photo archives…these are all purposely inclusive
Information about Digital Security
Cybersecurity Recommendations for Campaigns & Organizations: Mike Sager of Emily’s List is one of the leading digital security experts in politics- many of us ask ourselves “WWMD” (what would Mike do) when considering Digital Security in our work
Facebook Best Practices/Advice/Tools
NY Times study on what makes things shareable
Buying Facebook Ads: A Beginner’s Guide
Getting started on Facebook Live
Useful how tos for Pixels for FB Ads
Twitter Best Practices/Advice/Tools
Image Editing Tools
Canva or if you are a 501(c)3 they have Canva for Non Profits
Easel.ly for infographics
Piktochart also for infographics
Video Tools
Best practices for Instagram Stories
Other Great Tools
CRMs
Not sure which CRM to use? NGP/EveryAction put together a great list of questions you should ask vendors
Good Extra Reading
The Psychology of Social Media
It’s Everywhere, the Clickbait
Click Farms have inflated social media currency
Books that might be of interest
Victory Lab by Sasha Issenberg
The Digital Plan by Brad Caldana
Switch, Made to Stick, Decisive, Power of Moments or Upstream by Dan & Chip Heath
The Move On Effect and Analytic Activism by David Karpf