Welcome to this month’s Digital Strategy Tips & Tricks! This month we’re going to focus on some tips for how to get unstuck when you get “creative block”…whether you’re creating social media content, email writing, graphic design or even campaign strategy building all three of these ideas can help you get unstuck.
Tip 1: Go on a Content Scavenger Hunt
This one I adapted from a training I got heckle support Rosemari Ochoa on a few years ago and I’ve adapted the objects of the hunt a bit based on my own trainings.
When you get stuck creatively, pull out this spreadsheet and go look on social media, in your inbox or where ever else you consume digital content and see if you can find content that matches the description in Column A. (If you’re a former trainee you may recognize some of these categories from my Great Content on the Internet session!)
You might want to make a copy of it each time you do it so you have many to look back on any time you get stuck in the future- there’s no such thing as doing this exercise multiple times!
Tip 2: Don’t let Perfection be the Enemy of Good Enough
If you’ve attended any of my trainings you’ve heard me say this hundreds of times, but you may not have thought this also applies to creativity. Let’s face it, sometimes there just isn’t a way to creatively say the same thing you’ve already said a million times before. Or sometimes the content is just too serious to approach creatively instead of just presenting the facts. Stop beating yourself up over it.
In fact, some extremely well performing content I’ve seen over years probably scored poorly in the category department but it did it’s job of imparting important information to the intended audience.
Tip 3: When in doubt, go back to the data
Sometimes our best inspiration can come from our own past content. When you have content that performs exceptionally well for your audience, take a screenshot of it and add it to a document with any notes you might have about why it performed so well. Then when you’re in a rut, go look at your own archive for inspiration.
That’s it for this month.
Have questions you’d like to see answered here? Have feedback for how I can make this better? Click reply and let me know!
Got a strategy tip to share? Email me at training@beckerdigitaltraining.com
PS- My best tip for a creativity refresh? Go see Eric Church in concert- or really any band you like!
