Building a Social Ambassadors Program
Never before has a strong Social Ambassadors Program been more essential to a successful social media strategy.
Winning the narrative on social media is hard. Gaining traction for your organization’s message is becoming harder in a crowded social space. But you don’t have to do it alone. Your organization likely has hundreds or thousands of people that would help you spread your message.
This course will help you understand how to build a Social Ambassadors program to drive your narrative. We’ll make sure you understand the strategy and set reasonable goals. Equip you with templates and planning tools. Together we’ll work to help you launch your program at the end of this course.
Sessions:
March 4 4pm ET/1pm PT
Social Ambassadors Strategy
- Overview of strategic planning
- Examples of programs that work
- Planning template
March 18th 4pm ET/1pm PT
Organizational Goals & Your Strategy
- Setting organizational goals
- Identifying likely supporters
- Planning Recruitment
April 1st 4pm ET/1pm PT
Program Calendaring
- Developing a timeline and calendar for program building and implmentation
April 15th 4pm ET/1pm PT
Recruitment & Content Creation
- Landing page resources
- Engagement tools
- Emails SMS
April 29th 4pm ET/1pm PT
Engagement Content Creation
- Engagement copy
- Social
- Landing Pages
- SMS
May 13th 4pm ET/1pm PT
Conversions and Review
- Conversions
- Review
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