Building a Social Ambassadors Program

Never before has a strong Social Ambassadors Program been more essential to a successful social media strategy.

Winning the narrative on social media is hard. Gaining traction for your organization’s message is becoming harder in a crowded social space. But you don’t have to do it alone. Your organization likely has hundreds or thousands of people that would help you spread your message.

This course will help you understand how to build a Social Ambassadors program to drive your narrative. We’ll make sure you understand the strategy and set reasonable goals. Equip you with templates and planning tools. Together we’ll work to help you launch your program at the end of this course.


March 4 4pm ET/1pm PT

Social Ambassadors Strategy

  • Overview of strategic planning
  • Examples of programs that work
  • Planning template

March 18th 4pm ET/1pm PT

Organizational Goals & Your Strategy

  • Setting organizational goals
  • Identifying likely supporters
  • Planning Recruitment

April 1st 4pm ET/1pm PT

Program Calendaring

  • Developing a timeline and calendar for program building and implmentation

April 15th 4pm ET/1pm PT

Recruitment & Content Creation

  • Landing page resources
  • Engagement tools
  • Emails SMS

April 29th 4pm ET/1pm PT

Engagement Content Creation

  • Engagement copy
  • Email
  • Social
  • Landing Pages
  • SMS

May 13th 4pm ET/1pm PT

Conversions and Review

  • Conversions
  • Review


Mar 04 2021


4:00 pm - 5:30 pm



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