Digital Analytics Training

By trainee request we have put together this brand new 2 day training to do a deep dive into Digital Analytics. This training will cover:

• What are the key metrics we should be using to measure our work in digital for email, social media, digital advertising and websites
• How to track our web traffic across channels
• How the increased online privacy trend is and will continue to impact our analytics
• How to put together a meaningful analytics report to share with bosses and colleagues

This training is for you if you manage digital for your organization and have to share regular analytics reports with your bosses and colleagues.

Please note: you will need to have access to a google analytics account that has been associated with an active website. If you don’t have one already active we will offer a short session on Monday, March 7 at 1pm eastern time to walk you through setting one up.

This training will be led by:

Beth Becker of Becker Digital Strategies & Emily Patterson of Bee Measure

Questions? Email us at training@beckerdigitalstrategies.com

Our goal is to train the next generation of progressive digital trainers across the country and we are committed to bringing together a cohort that represents everyone in our progressive movement without regard for race, national origin, religion, gender identity or expression, sexual orientation, age, veteran status, disability or parental status.

A limited number of partial scholarships are available…please apply by February 15 and we will be notifying scholarship recipients no later than February 20.