Political Social Grab Bag - August 2019 - Becker Digital Strategies

Political Social Grab Bag

Apologies- we were so wrapped up in our training this week that we failed to notice that yesterday was August 1!

Trainings & Webinar Alerts

We’re starting to think about the 2020 training schedule so if you’d like to talk about partnering for a training or having us come to you to train your organization click reply and let’s talk!

Speaking of training…read this

What am I reading?

The Man Who Built the Retweet: “We Handed a Loaded Weapon to 4-Year Olds”– Just read this one

Less is more when it comes to online advertising, research suggests– Say it after us “Respect the newsfeed”- you don’t need to bombard people with your content to increase memory is something we’ve been saying in trainings for quite some time- now there’s data to back that up

America’s DIY Phone Farmers– Click farms now open for business right here in the US

Feinstein’s New Bill Seeks to Prevent Another Cambridge Analytica– Keep an eye on this …lots we don’t yet know including when they public data exempt does that mean the voter file? How much will this hurt our ad targeting in political advertising? Speaking of Congressional bills to keep an eye on…

Facebook user engagement keeps growing despite numberous scandals– Offered without comment other than not surprised to read this at all

New Tools of Interest

PixelMe’s AdInboxMe – Aimed at the corporate world, this tool will come in handy for those of us keep an eye on the competition’s Facebook ads or any campagins you’re keeping an eye on

Playloops.io– These folks participated in the Netroots Nation Tech Tool Shootout

Platform Updates

Facebook

Political Ad Transparency- now global

ICYMI: Ad Image aspect rations change starting Aug. 19

Facebook’s Search Ads test has expanded to more advertisers so keep an eye out for this to roll out even wider in the coming months

They’re baaaack – custom audience reach estimates that is

New Group feature being tested: Suggested Moderators

Instagram

This just in: use Facebook Creator Studio to schedule Instagram posts for business profiles (you must have your FB Page & Instagram connected AND this is for pages only)

TikTok

New report: TikTok is testing features that resemble Instagram– that took longer than we expected