Political Social Grab Bag - August 2020 - Becker Digital Strategies

Political Social Grab Bag

What am I thinking about?

I always say in trainings that there is no best time to send email or post content and social and last month I proved my point. My 4 years I’ve sent this newsletter on the 1st of every month. July 1st I didn’t. I was at home in arizona on leave taking care of some family stuff and it wasn’t until 2 weeks later I realized I hadn’t sent my newsletter on the first. Did any of you miss it? Maybe? Maybe not? Either way, that’s ok because I was finally following my own advice about self care.

That said, not sending it last month does mean there’s a little more content than usual this month so I’ll stop babbling now and let you read the important stuff.

Stay safe out there!

Trainings & Webinar Alerts

Social Media Deep Dive, Aug 24-27 via Zoom

What am I reading?

Media lose Facebook defamation case, mull appeal– While this was a case in Australia, it’s worth it for us to monitor this because we will likely eventually see something similar here in the US- and this case specifically was about publishers, the application of rules to all pages isn’t a huge leap to make

TikTok Shares Case Study on How to Implement a Branded Hashtag Campaign– While true to TikTok doesn’t accept political ads, they have no prohibition on organic political content

Facebook Shares the Results of its First Deepfake Detection Challenge– If you’re not thinking about the impact of deepfakes on the work we do…

Activism on social media: the good, the bad and how it can create change– A good look at the Instagram black out- what was good about it and why it was also problematic

Marketing Psychology: 6 Principles That Influence Consumer Behavior – If you’ve been to one of our trainings some of these may sound familiar but it’s a good reminder about the role of psychology and social psychology as we create content

9 Key Discoveries in 2020 Social Media Research- Spoiler alert: as I’ve been saying young people DO use Facebook still

Tools

We don’t have any new tools to share this month but we are partnering with Katie LeBlanc of Ohio Voice and Cornbread & Collards to put together a list of tools widely used in the progressive digital space that we can then share with trainees and really anyone else in the movement….can you help us out by sharing with us the tools that you use on the regular?

Platform Updates

Facebook

Big algorithm change: Original reporting/original content getting priority over aggregated content (specifically with regard to news related content)

If you use the Pages app it is now possible to send marketing emails using that app (rolling out to pages somewhat slowly so for some it’s coming soon)

If you’ve been panicking about the political ad opt out feature- stop. So few folks even know it’s a thing. Opting out of ads has been a thing for a long time now and the number of folks who do so is ridiculously small

New Live features coming soon include cool dedicated graphics overlay abilities and link embedding

Instagram

Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page – important note NEW advertisers only…if you’ve already got your instagram and facebook connected you can’t unconnect it

In testing: full screen stories display

Twitter

New prompt: if you try retweet an article but haven’t clicked the link first….

In testing: list search

Snapchat

Snap Minis are here

Lots more goodies were announced at the 2020 Snap Partner Summit

New: Profiles for Brands

YouTube