Political Social Grab Bag – August 2021

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Political Social Grab Bag
 

Trainings & Webinar Alerts

There are just 3-4 seats left for our Aug 23 & 24 Storytelling Strategy to Defeat Disinformation Training with Sabrina Joy Stevens so apply today!

Social Media Deep Dive – Aug 30- Sept 2. Our 4 day deep dive into all things social media strategy for organizing

New Training! Digital Analytics- Sept 13 & 14– a brand new training providing a deep dive into digital analytics including email, social, web, ads and dashboard creation. This training will be led by Beth & Emily Patterson from Bee Measure.

We also have some capacity in our training calendar for fall and early 2022 so if you or your organization are interested in training click reply and let’s chat!

What am I reading?

A People’s History of Black Twitter, Part 1– Lots of food for thought in this one about what makes a movement and the power of Black Twitter in and of itself.

Assessing the Winners and Losers from the 2020 Platform Political Ad Bans– If you haven’t already read this, please do so now. Confirms everything we all said when it happened but more importantly offers concrete suggestions on how to handle things in the future with an eye on 2022.

The Next Big Social Network Trend? Shortform Audio– Now that Social Audio is real, what’s next in the audio space? This piece posits it’ll be short form audio snippets (and Twitter is already testing this with Twitter Voice)

Okay, Let’s Talk About Social Media and Allegations of Anti-Conservative Bias– Another good read that confirms what a lot of us have been saying for years. Bookmark this one as a good explainer to share every time this trends again.

Why Brand Mascots are Stellar Storytellers for Content Marketing– This is something I’ve been thinking about recently when pondering how we use surrogates in our work. Is there a fictional persona we can create that people would identify with that might let us inject some fun and a different angle on our work and content like, for example, a Smokey the Bear.

Platform Updates

Facebook

Instagram

Reels can now be 60 seconds long instead of 30

IG Insights now go back 60 days…with 90 days coming soon!

The ability to save drafts of stories is now live (note: drafts are deleted after a week if they have not been published)

Twitter

Don’t love the sound of your own voice?Twitter is testing something called “Voice Transformer” to the add the equivalents of special effects to audio in Twitter Spaces

Twitter Blue is still in beta in Canada and Australia– check out one user’s review of it and decide for yourself if you are excited to pay to use Twitter

For those that use Yubi keys or other physical methods for 2FA- Twitter will now let you use them for 2FA on Twitter

New: Retrospective audience controls for tweet replies

At long last, captions for voice tweets (note: Spaces already have captions)

Here comes the new TweetDeck

Other Platforms

FB, Twitter, Instagram: Let’s make our videos shorter! TikTok: let’s make our videos longer!

Speaking of TikTok, you can now do live streaming with Live Guests and Q&A Panels

Now rolling out: YouTube Shorts

Anyone can now join Clubhouse

Clubhouse 3 months ago: We are an audio only platform. Clubhouse today: Introducing Backchannel so you can type to talk to someone privately

Raise your hand if you remember {s sound waves on AOL 🙋Welcome to Messenger Soundmojis

Winning the Internet and/or Don’t Try This At Home

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