What am I thinking about?
I’m starting to think about social media strategies for 2019 and 2020. Some of my early thoughts include:
Increased importance of social listening for real time messaging and response
Staffing up- we are going to need so many more digital staffers than we currently have- so in 2019 we’ll be doing not one, not two but 3 different digital organizing bootcamps for 3 different and important target audiences- watch this space for dates and applications in our Jan 2 newsletter
Authenticity and the need for it aren’t going away but given that we are getting more socially savvy candidates for office what is the line between candidate and staff in running social and social strategy
What are you thinking about?
Trainings/Webinars
Back by popular demand: Social Media for Executive Directors and Managers
What I’m Reading
MoveOn’s Social Media Experiment: Can Facebook Ads Actually Persuade People to Vote Differently?– I look forward to seeing the data from this as this concept is one some of us have been talking about and testing at small scale with success for a few years now
The quest to design an ethical social media platform– An interesting think piece on what it would mean for a social platform to be an ethical platform
Over $1 Billion Has Been Raised Through Facebook’s Fundraisers– If you’re a 501(c)3 and not taking advantage of this feature you’re missing out (also hey Colin Delany- I can taste that pizza now!)
Platform Updates
Facebook
Big Algorithm Update: Disincentivizing Controversial Content– It remains to be seen how this is going to affect political content but I don’t doubt that it will
Now fully launched: Watch Party! (Remember all the house party events where you could dial in to a conference call with a “celebrity”…now you can do that via Facebook Live using a Watch Party or even just watch a video with friends across time zones in a Facebook Group)
Messenger
Big changes coming that will allow for subscription based Messaging (ie: sending out breaking news to subscribers via Messenger)
YouTube
“Ad Pods”– 2 back to back skippable ads are being tested now
Don’t Try This at Home
Time for some of the annual social media fail round ups
Winning the Internet
I don’t usually include images in this newsletter but this one is so fresh that it hasn’t hit the press yet and was the biggest win of the month imho:
First Lindsey Graham opens his big mouth:
Then the Auschwitz Museum proves itself to be a master of shade:
