Political Social Grab Bag – December 2021

Political Social Grab Bag

Trainings & Webinar Alerts

Planning Digital Advocacy Campaigns for this Moment– Dec 6 at 1pm ET- live webinar with our friends at New/Mode

Facebook Ads Training– Jan 18 & 19 via zoom- all things FB Ads with Elana Levin from New Media Mentors

Social Deep Dive Europe– Feb 14-18 via zoom (note: Date change and via zoom instead of in person)- our 4 day Social Media Deep Dive training in partnership with Rachel Collison of The Donor Whisperer

Digital Analytics Europe– Feb 21 & 22 via zoom (note: Date change and via zoom instead of in person)- our 2 Digital Analyltics training in partnership with Rachel Collison of The Donor Whisperer

Look for announcements for Digital Bootcamp, Advanced Bootcamp, a Digital Bootcamp in Canada, a Labor Digital Bootcamp and more in the next few weeks.

If you or your organization is looking for private training or training for partner orgs there are still a few slots left on our 2022 training calendar so drop us an email now training@beckerdigitalstrategies.com

What am I reading?

The Case to Reform the Share Button, According to Facebook’s Own Research– Key takeaway: 38% of misinformation viewing happens on deep shares in FB, while pages reliably get 80% of their views at a share depth of 2 or shallower

We Read Twitter for Entertainment, Trust It for News (Unless We Vote Republican)– Good summary of the latest Pew Research study released about our consumption of news online

The Two Psychological Principles Tearing Democratic Digital Fundraising Apart– This article is about email practices but as often say in our trainings, these principles apply to our social media too

Platform Updates

Facebook

This is a BFD…ICYMI lots of the interest based ad targeting options we regularly use will be disappearing on January 19th. We have ads in the field testing some possible alternatives as I type (and we are doing that Ads training 1/18 & 19 where we will share the results)

Another big change in FB Ads- change to the definition of a social issue ad but don’t get too excited..unless you are doing an ad for a product or event your content likely still needs the disclaimer

Facebook Groups got a bunch of new tools

Ooo I wish FB was more like Nextdoor said no one ever but now it is

Keep an eye out for wider release of their new test which is giving users more control over what shows up in their newsfeed

Instagram

New sticker: Add Yours

Twitter

Twitter Blue is now live in the US– stay tuned next newsletter for my review

Instagram links now show as preview cards on Twitter (again at long last again)

Image preview in tweet composer actually now shows what it will look like in people’s timelines

Oh look you can now add stickers etc to Twitter images

Reason 59872-97 that Twitter will never report reach to us: you can now listen to a Twitter Space without being logged into Twitter

Speaking of analytics…Twitter has rolled out a new analytics card

Other Platforms

TikTok has increased the caption character count to 300 characters

Not directly social media BUT the increased use of alias emails is already starting to affect the efficacy of custom audiences built out of our CRM lists so ymmv

Clubhouse has finally added live captions

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