Political Social Grab Bag – December 2025

Political Social Grab Bag

Hi hi! In seven years, Beth has never taken a break from her monthly political social grab bag emails. Maybe it was the rise of authoritarianism, maybe it was a change of heart, or maybe the fact that her cats sent her on an extended vacation, but this month I’ve been dubbed your first guest editor. Want to know more about me? Scroll to the end!

What am I thinking about?

The last time we got this email, we were days away from the 2025 election. We woke up to great news: from Zohrab Mamdani’s new approach to organizing to Prop 50 and Gov. Newsom being my favorite type of petty bish to local commission race wins in Georgia: It seems like even theoretical neighborhood dog catcher has a mandate to defy fascism and take care if each other.

This month I’m thinking about how we can all act like it. I also can’t get Paola Ramos’ TikTok about emotions and coalition building post-election out of my head. If anyone needs me to download the TikTok, just let me know!

I’m also thinking about Holiday Hideout Week: That week between Christmas and New Years where everyone is hiding from their families and scrolling on their phone. For us, often that means that we will get our top performing organic content posted that week. Are you prepared?

What am I reading?

• Can a woman of color win if she runs? Fuck yeah she can, according to new research that found Black and Latina women candidates have win rates of 84.4% and 72% respectively from Latina New Americans in State Politics. Let’s say it louder for the people in the back 📣 BIPOC women aren’t just competitive, they have have the best win rates 📣.
• Pew’s latest research on Americans’ social media use which dives into a ton of big questions like: 
  • Which online platforms do Americans most commonly use?
  • Changes in use of online platforms
  • Large age gaps in use of many platforms
• What do orgs and people need RIGHT NOW? Freedom Together Foundation just released this new report called A Bigger We to answer that question. It interviews hundreds of nonprofits and philanthropic groups and I’m hoping we can collectively use it to advocate for more messaging and more content
• Not reading, but always enjoying Bad Bunny meets nature from Nature Conservancy

ICYMI- Tools, resources and substacks

• What are people in the U.S. talking about online? What’s Resonating substack sends out real time social listening analytics M-F.
• I regularly peek over Beth’s digital resources for a solid list on her website
• 2025 has been a lot of things, but one thing is clear: Stories if defiance are all around us. The Defiance Dispatch is a great, new, regular substack that curates them for easy sharing across issue areas and social platforms.
• What is happening when? Check out Into Action Lab’s calendar as you’re planning out 2026 (for more food for thought on this make sure you are getting Beth’s new digital strategy quick tips newsletter!)

Platform updates

• Meta ads permissions have changed. See the email that Beth got.
• Cindy Gallop asked two colleagues to share the same post on LinkedIn and guess what: the guy got TONS more reach. Is LinkedIn part of the patriarchy? LinkedIn denies it (yawn).
• Don’t let LinkedIn use your posts to train AI. Here’s how to turn it off.
• There’s a bunch of murmurings about Instagram and Facebook changes but until those are official, I take it all with a grain of salt.

About your guest editor

A bit about me: my name is Rosemari (pronouned “Rosemarie”) Ochoa. I’m a bilingual strategist, a digital organizer, and a trainer where I’ve been lucky to often work alongside Becker Digital Strategies since its inception.

You can regularly find me eating at immigrant owned restaurants, with my family, talking about how we need to do more cultural and emotions-first organizing, and lovingly teasing Beth about an “up and coming” country artist named Eric Church.

If you’re still reading, enjoy of my favorite social media posts to date.

You are receiving this email because you subscribed to the Political Social Grab Bag from Becker Digital Strategies