It’s that time of the year- everyone and their mother and their pets are making their predictions for what next year will hold and the social media world is no different. IMHO it’s no use trying to make such predictions – platforms are rolling out new features left and right and of course Facebook has that anti trust suit that could have some kind of impact on not just Facebook but also Instagram, Messenger and What’s Up.
Here’s what I can tell you, regardless of what new, hot, trendy thing pops up there are some things about social media that will never fade. The need for authenticity, genuine engagement, treating your community with respect. If you ground you social media strategy in those things you can’t go wrong.
Congrats on surviving 2020…may 2021 allow us to gather in person be it at parties, conferences or yes, trainings.
