Political Social Grab Bag – January 2025

Political Social Grab Bag

Note: Short newsletter as I was on vacation for most of December and there wasn’t really a ton of new info to share…look for January to be chock full of news to come tho (looking at you TikTok)

Important ICYMI

New/Mode has announced that it is shutting down it’s TwitterX Tweet Storm tool

Trainings & Webinar Alerts

Digital Analytics: Using Data to Win Feb 25 & 26 via zoom

The rest of our training schedule for 2025 will be announced Mid January so keep an eye on this space next month and as always if your organization is interested in partnering on some trainings or would like a private training send us an email today!

New Tools of Interest

Sill– A link aggregator for Bluesky and Mastodon…will show you the most popular links being shared by people you follow on either or both platforms

Platform Updates

Meta Platforms

Instagram: If you use broadcast channels, Meta has now released the ability for people to reply to broadcasts

Instagram: Voila…Trial Reels aka a/b testing for Reels

Instagram: You can now schedule DMs

Instagram: Starting 1/8 video views data will no longer be provided for carousel and standard video posts

Fediverse

Bluesky: Replies are now defaulted to display based on “hotness” – people not happy, look for this to change maybe as soon as next newsletter

Other Platforms

TwitterX: If you’re able to access Analytics the new updated analytics will break down your engagement by followers versus non followers

YouTube: Oh Look…Shorts can now be 3 minutes long <sigh>

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