Political Social Grab Bag - March 2022 - Becker Digital Strategies

Political Social Grab Bag

What am I thinking about?

Ukraine.

That’s what I’m thinking about.

I thought about not sending a newsletter right now given atrociousness of what is happening in Ukraine right now but the work we do is about using social media to the best of our potential to do things like support Ukraine however we can so here’s this month’s newsletter.

Trainings & Webinar Alerts

Lots of upcoming trainings!

Social Deep Dive US via zoom March 7-10

Digital Analytics US via zoom March 14 & 15

Digital Organizing Bootcamp via zoom June 5-11

Digital Organizing Bootcamp Canada* in Calgary, Alberta June 19-25

Labor Digital Organizing Bootcamp* in Nashville, TN July 31-August 5

Advanced Digital Organizing Bootcamp via zoom August 29-September 2

* for in person trainings proof of vaccination is required as is mask wearing. We will continue to assess the COVID situation and may pivot to online training if necessary.

What am I reading?

How to assess which cultural moments are right for your brand to act on– This is aimed at businesses but has some good points that even non profits and campaigns should be thinking about

A War in Europe is Being Documented One Social Media Post at a Time– Just read this one

New algorithm bill could force Facebook to change how the news feed works– Do I think it will pass? Who knows but it’s definitely worth keep an eye on this as it moves the mark ups and committee etc

The Hidden Image Descriptions Making the Internet Accessible– Reminder: alt text isn’t a luxury, it’s mandatory

It’s Way Too early to Count Out Instagram Reels– Good deep dive on some of the nuances of TikTok vs Meta Reels

Google to overhaul ad tracking on Android phones used by billions– Keep an eye on this, the Google version of the ios changes we saw last Sept (and for more info here’s a good article from The Information)

Platform Updates

Facebook

RIP News Feed…Hello Feed

This would be welcome news and smart … now about those keywords…

Reels..Reels and more Reels

More Reels

New restrictions on the creation and use of Profile Frames (note: this change actually started in Dec)

Twitter

Could longform content be coming to Twitter soon? Maybe?

I wish this label was mandatory- Twitter bot accounts can now label themselves as bot accounts

Other Platforms

Every social media platform except Tik Tok: We need to make shorter videos a thing…TikTok: Longer videos need to be a thing