Political Social Grab Bag – May 2021

Political Social Grab Bag

What am I thinking about?

This month’s newsletter has lots of important news so I’m going to let you get to it

Trainings & Webinar Alerts

Panel at the Digital Strategy Summit : Emerging Social Media Trends and Platforms

Social Media Deep Dive, May 24-27

Digital Organizing Bootcamp, July 11-17- Applications close May 5th

Advanced Digital Organizing Bootcamp, August 16-21- Applications close June 1st

What am I reading?

Study Suggests Twitter’s Timeline Algorithm Buries External Links If your org is active on Twitter please just read this one

Cutting through the noise: is the social media audio trend here to stay? There’s a whole section below with social audio news but this opinion piece is worth reading as you contemplate what an audio strategy might look like for your organization

LinkedIn Publishes New Guide to Establishing a Thought Leadership Strategy We often get asked if LinkedIn should be a channel in organizing work- the tl/dr version is it’s a great platform to establish your org as a thought leader and this guide offers some great tips on this

New Tools of Interest

CSempathy.app – Are you mourning the loss of Action Sprout’s comment moderation tools? Mourn no longer- this app is your answer. Moderates Facebook and Instagram comments all from one dashboard. Pricing: $10/month per dashboard user, $.20 per 1000 interactions. IMHO well worth the investment. To use click link and click sign up or just email Ben directly at bbrodsky@gmail.com and tell him we sent you 🙂

Audience Kitchen– (has a freemium model for limited results and a paid model for more extensive results at $69/month) The best way to describe this tool is similar to the tools out there that help you research Google Keywords for ads…only for Facebook interests for audience targetings.

Platform Updates

Facebook

Phred news! They are now doing even more surveys with different kinds of questions as an increased signal to the algorithm. Important note: One specific question they are asking is whether a person finds a particular post Inspirational (if you’ve been to our trainings you know this is one of the meta categories of quality content on social- nice to see Facebook acknowledging and incorporating it into the algorithm!)

Organic Post Testing is rolling out to Creator Studio as you read this!

Big changes to Ads & Pixels: The long anticipated changes to iOS have rolled out and the changes to Facebook Pixels for conversion tracking are now in place- make sure you’ve taken the necessary steps!

Introducing Boombox– a more robust integration with Spotify

Facebook now lets users transfer copies of their posts and notes to other platforms like Blogger, WordPress and Google Docs

Rolling out to Creator Studio- the ability to SCHEDULE STORIES at long last

Bad…really bad idea

Instagram

New test letting a creator choose if they want to hide post likes (rumored FB post of similar to follow)- note this is about hiding content engagement likes not page likes/follows

Twitter

Twitter is getting testing and likely getting ready to roll out brand new account layouts/features for orgs/businesses

You can now add videos and images to Fleets

Speaking of images everyone can now tweet pics in 4k – android AND iOS

TikTok

Automatic captions at last!

Audio

For today instead of breaking it down by platform how about we just stick all the links about the newly exploding category of Social Audio in one place…

Before you decide to take the plunge into audio, stop and think about the already happening accessiblity issues

Clubhouse competitor inventory: Twitter Spaces, Reddit Talk, LinkedIn…

Facebook is throwing down hard on audio– and lest you think this is sudden they’ve actually been working on building audio tools for a few years and announced the podcasting aspect officially last November….Hotline is rolling out now

Speaking of Clubhouse, download numbers are plummeting…they will likely spike again when finally available on Android but is this tool truly sustainable or have all the other established tools piling into the audio space made Clubhouse into the next ello?

Don’t Try This At Home

Just no