What’s new to think about?
In early May I attended a tech startup conference and while there was a lot I took away from it (see this month’s tools section for some of it) what it really did was get me thinking yet again about how we do tool r&d when we’re already running at 300% capacity. Is it about price? Is it about whether a tool is specifically meant for organizing? Is it about ease of use? All of the above? So tell me…what do you look for when evaluating a new tool for potential use in your work?
Training & Webinar alert:
No new trainings BUT
We are now less than 2 weeks away from the first of our two week long trainings this summer…the first is June 11-17 in New York City and the second is July 9-15 in Denver and we are now recruiting people to be on our seedlist so that our trainees have people to email as part of their week long simulation. Sign up here if you’re willing to help us out. Please and thank you!
To be sure you don’t miss out be sure you are watching our Facebook Page or sign up for the Training Alerts Emails.
What I’m reading:
Inside Russia’s Social Media War on America– Just read this one then go sign up for Melissa Ryan’s weekly newsletter Ctrl Alt Right Delete
Celebrity Endorsers are not Influencer Marketing– Some good thoughts here that can be applied to our own work as we think about engaging influencers and how we define influencers
When Internet Memes Infiltrate the Physical World– Good read on memes and how they are crossing from online to offline
Tools
Shopping.gives– A little like the Amazon Smiles program but more customizable by the recipient organization – if you sign up tell them I sent you
UpContent– What I like about this program is that it’s not sending you content that’s already all over the social media ecosystem, it’s blog posts and news articles that you can then send into the social media ecosystem and in my few weeks of using it it has surfaced much content that I’d not seeing in any of my other curation tools
Snapheal– Handy photo editing tool
Platform Updates
Facebook & Instagram:
Algorithm Update: New, heavier crack down on click bait and a new part of the war on Fake News
Does your organization use a profile instead of a page? STOP….read this, follow the instructions
Personal Fundraisers are now out of beta for all users over the age of 18
Watch and Scroll video now on all desktops
Speaking of video, new efforts to ensure that Live video is actually Live
Facebook Rights Manager gets a big new feature
New tool to allow group admins screen potential group members with short questionaires
Direct response ads and click to Messenger ads come to Instagram
Snapchat
A revamp of the design it yourself on demand Geofilter tool
Don’t Try This at Home
Winning the Internet
The internet won late Tues night….
