Political Social Grab Bag - October 2022 - Becker Digital Strategies

Political Social Grab Bag

Reminder

Facebook has once again announced that starting 7 days out from Election Day no new political ads can be started.

This means in order for an ad to run that week it must have served at least 1 impression before 12:01am Pacific Time Tues 11/1. From then until 11:59pm PT 11/8 the ONLY thing you can change about your ad is the budgeting. You can pause and unpause ads but NO changes to creative, placement, targeting, or optimization will be allowed.

Based on 2020, we recommend having your ads set up and set to deliver by COB Friday, Oct 28 in order to ensure the ad makes it thru the review process and actually delivers impressions by the deadline. Just having your ad scheduled by the deadline isn’t enough…it has to have delivered at least one impression.

Also ICYMI TikTok has announced it will be verifying political accounts and has banned all campaign related fundraising on the platform.

What am I thinking about:

This past month gave us not one but two big events that brands, and some orgs, were once again publically opening mouth and inserting foot. First we had the death of the Queen of England. Regardless of your feelings about the monarchy in general, she was a major public figure and the temptation to jump on the mourning bandwagon proved too great for way too many (see Don’t Try This At Home below for the worst of the worst). Then we had Hurricane Ian this week in Florida and the Carribean. Again, brands and orgs everywhere making fools of themselves- including many statewide Fl candidates who continued their EOM fundraising as if nothing special was happening.

It’s natural to want to be relevant to the conversations happening online, but it continues to befuddle me how many orgs don’t stop and think about whether or not it’s actually relevant to do so. As we say in our trainings, if it takes more than 10 seconds to figure out if something is in fact relevant and thus appropriate to talk about then it isn’t and you shouldn’t.

Trainings & Webinar Alerts

Train the Trainer(via Zoom) Mon Nov 15 & Tues Nov 16 (note: NEW dates)

It’s that time of the year where we are starting to work on our 2023 training schedule- if your organization might be interested in partnering up to do some training next year or are in need of training email us at training@beckerdigitalstrategies.com and let’s chat!

What am I reading?

Stop using rough celeb moments as brand social content– I’m not the only one tired of this

All Podcast Roads Lead to Video– Interesting thoughts from the founder of the Anchor podcast platform

California governor signs law requiring social networks to post moderation rules– Given the lack of movement on related bills at the federal level, states are taking this into their own hands- first up CA, but in this case it benefits everyone

New Tools of Interest

Canva Updates: Looks like Canva is going to expand into a full on suite of work related tool sets including docs, websites, whiteboards and more

Platform Updates

Facebook

Facebook continues to roll out the new split feeds and I wanted to share this great article that has some good tips for how to think about approaching content creation for the new home feed or what they are now referring to as Unconnected Distribution of your content. We’re still doing a bunch of a/b testing but keep an eye out for a Jan webinar to discuss our findings at that time.

Small semantics change: Public groups will now have followers instead of members

Instagram

You can now add topics to Reels as part of the upload process

Videos under 60 seconds will no longer be split into segment in Stories

Twitter

Spaces related features continue to roll out: now you can schedule up to 10 spaces up to 30 days in advance

Rolling out now: Full screen video experiences

Other Platforms

ICYMI YouTube will be adding labels to US Election related video & search

It was only a matter of time before Meta did something to mimic Discord- new on Messenger: Community Chats

Now available globally: Snapchat for Web

Tiktok has increased video descriptions to 2200 characters