Nanoinfluencers Are Slyly Barnstorming the 2020 Election– Read this one. Spend some time thinking about things like paid influencers, authentic engagement and transparency before you start using nanoinfluencers as paid actors in your campaigns.
“You get 2 seconds to engage consumers online”: Mars neuroscientist shares key findings– TWO SECONDS…two!
How the Media Could Get the Election Story Wrong– Seemingly this article doesn’t belong in this newsletter but I would encourage all of you to read this and start planning now for how you are going to use social media to set expectations of slow results and how you’ll use it after election day…whichever way the results end up going.
We Tested Instagram Reels, the TikTok clone. What a Dud.- Here’s your regular reminder that not all shiny objects are awesome but also don’t discount what Facebook may be willing to do to give Reels staying power. Stay tuned.
Why Instagram Reels Will Beat TikTok Especially in the New Heartland– Counterpoint to the article above
How social justice slideshows took over Instagram– Cool up and coming Instastrategy tip
