Political Social Grab Bag – September 2022

Political Social Grab Bag

What am I thinking about?

In case you missed the big news…Facebook announced they will once again ban the creation of new political ads starting one week out from election day in Nov. Same rules as last time…tell a friend!

Trainings & Webinar Alerts

Train the Trainer–  Oct 10 & 11 via zoom from 11-7 eastern each day. Doesn’t matter what topic you are leading training about, this training is about being a great trainer.

What am I reading?

FTC Proposes Rules to Limit How Personal Info is Used For Targeted Ads–  Read this one and stay tuned.

TikTok and the Fall of the Social Media Giants– “Facebook is a social platform. We are an entertainment platform. The difference is significant”. What this piece misses that FB is now creating the mechanism so it can be both with the split of home feed and friends/family feed.

New Tools of Interest

Supernova– Just got sent this one today so no info to report but the gist of it is it’s an awful lot like Facebook but they use engagement to then take ad money and donate said ad money to a small set of causes. They don’t specify org names just categories and I don’t yet know if they’ll let orgs sign up to be recipients. Stay tuned.

Platform Updates

Facebook

In case you missed it in last month’s newsletter- the big conversation about Facebook’s new division of feeds between algorothm and content recommendation engine continues. This one is a good critical view of it. (I’m still working on a post with more details and some suggested strategy adjustments)

Facebook has made it easy to convert your stories into reels

Instagram

Coming soon (finally) native scheduling in IG itself (you can currently schedule via FB Creator Studio)

It was just a matter of time …IG wants to be the next BeReal

Twitter

Circleshttps://techcrunch.com/2022/08/30/twitter-is-launching-its-close-friends-feature-circle-globally/ are now rolling out globally

Coming soon (finally) Twitter Delegate– the way to “admin” a Twitter account!

Want to post more than 280 characters on Twitter? Meet Twitter Notes

Google taking Twitter display even more seriously (I still say Google should just buy Twitter and fuck Elon)

Other Platforms

Snapchat has jumped on the paid subsctiber train with Snapchat+

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