Political Social Grab Bag – September 2024

Political Social Grab Bag

What am I thinking about?

ICYMI Meta has announced that once again the week before Election Day will be an Ads Blackout period. We’ve updated our handy infographic with all of the information you need to know about dates and what you can and can’t do during this period…feel free to share it with anyone you think it would help

Trainings & Webinar Alerts

No new trainings to announce but we are starting to map out 2025…let us know what trainings you’d like to attend or if your org/coalition would like to host a training in your city by email us at training@beckerdigitalstrategies.com

What am I reading?

The Life and Death of a Political Meme – The tl/dr: Speed and originality matter–subject of the meme participating can be the death knell

The friendliest social network you’ve never heard of– Just read this one and dream about them going national some day

Inside the Gen-Z operation powering Harris’ online remix – Another one to go read but my key takeaway is the emphasis this team has on audience knowledge by platform and platform specific content and strategy

Influencers explain how Kamala Harris’ campaign won TikTok – Another look at Team Harris’ social media with good take aways

Platform Updates

Meta Platforms

Facebook: Important Ad Change: Detailed Targeting Exclusions are going away – you will still be able to exclude custom and lookalike audiences

Instagram: ICYMI: New focus on Views as key metric including a redesign for the analytics reporting in Instagram

Instagram: Carousels can now include up to 20 photos/videos

Instagram: Heads up…Square grid is coming

Threads: At long last…Insights is live! To get there on desktop click on the hamburger on lower left side of screen and click Insights

Threads: coming soon In App Scheduling

Fediverse

Bluesky: Bluesky is in the midst of releasing a bunch of “anti toxicity” features including the ability to detach quote posts

Other Platforms

Reddit: AMAs are getting some massive upgrades

TwitterX: You can now sort replies

TikTok: Now just another social platform maybe? Say hello to group chats

Snapchat: Redesigned ad set up workflow

You are receiving this email because you subscribed to the Political Social Grab Bag from Becker Digital Strategies