Tag: social media

Recruiting Your Own Micro-Influencers and Advocate Supporters

Cartoon drawing of a woman wearing a blue shirt sitting in front of computer screen that shows people in a zoom meeting

Winning the narrative and driving engagement on social media is harder than ever. Gaining traction for your organization’s message is becoming harder in a crowded social space. Getting any meaningful organic engagement on most Facebook pages is a thing of the past.

But all is not lost. Many organizations are getting real and making an impact by engaging their Micro-Influencers and Advocate Supporters. Your organization likely has hundreds or thousands of people who want to help you spread your message.

This Training and Strategy Cohort will help you understand how to build an Amplification and Engagement Program of Micro-Influencers and Advocate Supporters. We’ll make sure you understand the strategy and set reasonable goals. Equip you with templates and planning tools. Together we’ll work to help you launch your program through this cohort.

Our mission is to provide you with the coaching, resources, and tools to create a campaign, find a creator, and begin working towards executing your campaign and reaching new audiences.

We’ll cover:

* A strategic view of how Micro-Influencers and Advocate Supporters Programs make an impact
* Essential strategy and resources for recruitment
* Metrics and measuring success for your program
* How to deploy content for engagement to your Micro-Influencers and Advocate Supporters

And much more

Sessions will be 90 minutes at 4 ET / 1 PT on Monthly starting in April
Course Dates: Tuesday April 23rd @ 4 ET / 1 PT — Tuesday May 14th @ 4 ET / 1 PT — Tuesday June 18th @ 4 ET / 1 PT — Tuesday July 16th @ 4 ET / 1 PT

Oct 2023 Social Media Deep Dive

Social Media Deep Dive 2023

Organising and Building Culture Through Facebook Groups

Outline of a deck of cards

Facebook Groups are one of the best things about using Facebook for organising and advocacy but also one that requires different strategies and tactics than managing a page. This training will teach you both the strategies and best practices to get the most out of Facebook Groups for your campaign(s).

This is a much-needed training that we don’t get to run often. There’s a lot about Facebook that is problematic but the fact remains that it’s one of the biggest social media platforms and Facebook Groups are one of the best things about in terms of running advocacy campaigns.

Social Media Deep Dive

Image: & people working at a table during a training

Note: this training will take place over zoom from 11am til 7pm eastern each day

Social Media Strategy- 3 words not used together enough. This 4 day training is for people who have experience managing social media for a union/organization/campaign and it will focus on how do we manage social media strategically including:

  • What is the role of social media within a larger digital strategy and organizational strategy
  • In depth discussions of the major social media platforms and strategies for maximizing reach and engagement including Facebook, Twitter, Instagram, TikTok and more
  • Advanced Social Media Advertising strategies
  • Social Media Rapid Response
  • Social Media Analytics

Note: In the interest of everyone staying safe and healthy this training will be held virtually over zoom.

Questions? Email us at training@beckerdigitalstrategies.com

Our goal is to train the next generation of progressive digital trainers across the country and we are committed to bringing together a cohort that represents everyone in our progressive movement without regard for race, national origin, religion, gender identity or expression, sexual orientation, age, veteran status, disability or parental status.

A limited number of partial scholarships are available…please apply by February 1 and we will be notifying scholarship recipients no later than February 10.

Social Media Deep Dive- London

Trainees during a training

Social Media Strategy- 3 words not used together enough. This 4 day training is for people who have experience managing social media for a union / organisation / campaign.

It will focus on how do we manage social media strategically including:

  • What is the role of social media within a larger digital strategy and organizational strategy?
  • In depth discussions of the major social media platforms and strategies for maximizing reach and engagement including Facebook, Twitter, Instagram, TikTok and more.
  • Advanced Social Media Advertising strategies.
  • Social Media Rapid Response.
  • Social Media Analytics.

With Beth Becker of Becker Digital Strategies (US) and Rachel Collinson, Donor Whisperer (UK).

£500 VAT is the Earlybird offer which ends on 31st December, 2021.

Training will take place via Zoom

Facebook Ad Training

Image: Computer with the words Facebook Ad Training Jan 18 & 19 via zoom

Note: As of 12/8 This training is sold out. You can sign up for the waitlist and if we get cancellations we will let you know, and if we don’t then when we do this training again those on the waitlist will be given an early bird registration period only for those on the waitlist.

Over the last year the best practices for running Facebook Ads have changed dramatically as a result of not only changes Facebook itself has made, but also Apple’s privacy changes. This 2 day training led by Beth Becker of Becker Digital Strategies & Elana Levin of New Media Mentors will help you set yourself up to have your Facebook Ads Succeed.

Topics that will be covered include:

Refresher re: ads authorization and verification

Setting up your Pixel

Setting up Custom and Look alike Audiences

Tips & Tricks for optimal ad performance

Tips & Tricks for Ad Creative

Facebook Ad Analytics

This training will be an intermediate level training and is not meant for folks brand new to Facebook Advertising.

Questions? Email us at training@beckerdigitalstrategies.com

Our goal is to train the next generation of progressive digital trainers across the country and we are committed to bringing together a cohort that represents everyone in our progressive movement without regard for race, national origin, religion, gender identity or expression, sexual orientation, age, veteran status, disability or parental status.

A limited number of partial scholarships are available…please apply by December 20th and we will be notifying scholarship recipients no later than January 2.